Overview
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…
GTM is great for site tagging & tracking!
The Leading Tag Management App
Using Google Tag Manager to simplify tracking code management
Google Tag Manager - Not as Easy as I Thought 😬
Wouldn't Want To Live Without It
An easy to use tool for small busineses
GTM: Best in Service for Free
Google Tag Manager - Your Codeless Integrations Goto Tool
For marketing use, we implement advertising pixels from the main platforms - Facebook, Google, LinkedIn, …
This is the tracking tool you need to be using
Great Tool - Especially for Newbies!
FREE and POWERFUL software which allows to manage various tracking codes from one place
Google Tag Manager lets you track custom events on your website without having to change your website code.
Quick and Easy Tags
Excellent Tag Manager With a Learning Curve
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Event tracking (61)9.999%
- Rules-driven tag execution (58)8.383%
- Tag library (59)7.878%
- Ease of writing custom tags (63)7.575%
Pricing
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
25 people also want pricing
Alternatives Pricing
What is Falcon?
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
Product Demos
Aori Tutorial Demo Full Google Ads SKAG Setup
Server-Side Tagging in Google Tag Manager (First Look & Demo)
How to Setup Google Tag Manager for Clickfunnels: Step by Step
Codeless Insight Tags Using Google Tag Manager
A/B testing with Google Tag Manager - demo of gtmtesting.com
Track Add to Cart in Google Tag Manager
Features
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
- 9.8Role-based user permissions(53) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Tag Management
Features related to tag management
- 7.8Tag library(59) Ratings
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
- 8Tag variable mapping(52) Ratings
The software allows users to manipulate data and map it to known variables in the tag without custom development.
- 7.5Ease of writing custom tags(63) Ratings
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
- 8.3Rules-driven tag execution(58) Ratings
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
- 7.8Tag performance monitoring(55) Ratings
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
- 8.3Page load times(46) Ratings
The tag management software has helped improve page load speeds.
- 8.4Mobile app tagging(32) Ratings
The software can manage tags for mobile apps as well as websites.
- 8.7Library of JavaScript extensions(35) Ratings
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Data Management & Integrity
Features related to data management and integrity
- 9.9Event tracking(61) Ratings
The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.
- 9.8Mobile event tracking(44) Ratings
The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.
- 8.6Data distribution management(39) Ratings
The software manages the collection and distribution of data among various technologies.
- 8.7Universal data layer(55) Ratings
The software utilizes a set of universal data made available through the browser, server, or HTML content.
- 7.9Automated error checking(44) Ratings
The software automatically detects and alerts users of code errors.
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Google Tag Manager?
Google Tag Manager Integrations
Google Tag Manager Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(231)Attribute Ratings
Reviews
(1-18 of 18)The Leading Tag Management App
- Enables broader management of tags
- Ensures optimal tag placement and low impact on performance
- Makes updating tags quick and easy
- Integrates nicely with analytics
- As with a lot of Google products, it's not the most user friendly
- Steeper learning curve for those unfamiliar with code
- Doesn't have a very robust native knowledge base for training - but there are lots of external sources of training and tutorials elsewhere
GTM: Best in Service for Free
- Event Tracking
- Web Tracking
- Pixel Tracking
- Custom Events
- Platform Integration
- Cost (Free)
- Tutorials are sparse from Google. No official course.
- GTM is manually tracked. No automated click to track function.
- Integration quality varies depending on the application.
Also, it keeps logs of all the changes to different containers, which is a very helpful thing when it comes to collaboration between different people/departments
- great UI/UX
- easy learning curve
- manage all tracking assets from one place
- can't think of any, really. Super easy to use
Excellent Tag Manager With a Learning Curve
- Google Tag Manager allows you to see the source of incoming traffic to your site and track their behavior (make purchases, abandon carts, etc.)
- We can implement Google Tag Manager in-house, so we don't need to pay our developer to make changes or edit code for us, saving us money.
- Google Tag Manager is easier to use than coding a website, but you still need to have some technical knowledge.
- As someone with fundamental coding knowledge, if you set up a tag incorrectly, it can take a long time to figure out why the tag isn't working properly.
Google Tag Manager Review
- Google Tag Manager integrates with other Google reporting platforms well such as Google Analytics.
- The platform offers an incredibly wide variety of things to track.
- Google Tag Manager offers little guidance within the tool. I often have to refer to outside guides or walk-throughs each time I set up a new feature.
- There is a steep learning curve.
- Difficult to test and manage if you have to rely on another webmaster or third-party to implement any code changes.
Google Tag Manager Sets You Free from IT!
- Ease of use!
- No need to involve IT so we can add and update tags in a timely fashion.
- Since it's part of the Google Suite, it's very reliable.
- It can be used for variety of tagging options.
- The learning curve for beginners can be steep.
- Anyone with access to your GTM account can make changes so you have to be diligent about who has access and the type of access they have.
- It helps to have an understanding of the data layer and what it represents to better understand how you use GTM.
- Separate containers for different sites and different pixels on those sites
- One consolidated dashboard and login to manage multiple properties, containers, and tags
- Ease of use and access
- There is a little bit of a learning curve to get GTM up and running, even with a tech background.
- There interface could be a little more user-friendly.
- The interface could be more clearly labeled upfront to make sure it's super easy to tell what's what.
Tag Manager is great!
- Well organized and easy to see what has been created
- We can manage all of our clients accounts from one dashboard
- Easily integrates with other Google services
- There is a steep learning curve when it comes to learning how to set up and integrate different services.
- The help tips are vague and unhelpful
Good overall tagging platform
- Allows our team to be mostly independent from IT - all we needed IT to do was to insert a piece of code into website and we were ready to go.
- Easy to start - GTM provides a few helpful ready tags that don't need much setting up and will get you started with tracking of the general web actions.
- Lots of help is available - whether its own Google material or information available online, if you get stuck, it's never too hard to find a solution.
- I'm still a bit confused about the data layer and how it can be used for more advanced tags. I have a feeling I'm not using GTM's full capability because I'm struggling to understand this area.
- The preview pane recently stopped displaying so that's delaying my progress. Don't know if it's to do with GTM itself or anything to do with our IT but I've not been able to load it for a while.
- Once you get started, going from the basic level of usage to the interesting parts takes a bit of learning and a whole lot of confusion if you are new to tagging. But I guess GTM is not alone in this.
- Flexibility. We can create one analytics tag that can apply to multiple sites with a single click. This saves a lot of time when we want to make a minor tweak that applies to, say, our marketing website and our application site.
- Testing. It's very simple to preview whether a tag has been implemented properly - just visit a page, and you can easily see whether the right tags are firing using the Debug tool. I use this regularly to flag potential issues.
- Integrations. The ability to add things like Adwords and Facebook Pixel directly to sites using GTM is nice - it enables us to have a single place to store that information rather than having multiple versions of code floating around, which we might forget to update if something changes.
- Ease of creation. The templated system for creating variables, triggers, and tags makes the setup process fairly simple (even if there is a learning curve).
- While it's nice to be able to create one tag and apply it across multiple sites or page types, sometimes it's almost too easy to do that. I've run into some situations where we were tracking pageviews in multiple properties mistakenly because the tag was too broadly applied. This is something I'd like to be able to flag more easily. In order to get the kind of granularity we require, it can be necessary to create multiple versions of the same tag, applied to different environments, which creates the possibility for error if our naming structure is not consistent.
- Messaging is not always clear. Occasionally we'll see a message saying that a bunch of changes has been made (for example when publishing a new version), but it's not immediately clear what those changes are. It would be nice to be able to see a detailed rundown of version changes at any given time, and what pages are affected by those changes.
Reliable, Easy to use, Powerful and free!
- Fast learning curve
- Friendly integration with Other Google products
- Stable and reliable platform
- Provide more control to all tags on your sites.
- Ability to modify (on / off / pause) any tags very quickly, without bumping into deploys of IT area
- Transfer modifications tags and triggers to another workpace,
- Limited workspaces into the free version
Organize your Tracking Scripts with Google Tag Manager
- Tag Manager allows us to insert the tag manager tracking script on our website once and we are able to manage all tracking scripts we need for our site from the Tag Manager console. The benefit is we don't need to make website changes every time we modify our tracking scripts since this is done through the Tag Manager console.
- Tag Manager provides us the ability to create various rules straight from the console.. For example, we can trigger our conversion tracking scripts to fire only when visitors convert on our site.
- Tag Manager allows us to create custom events. For example, we can create a rule that reports the frequency and list of all outbound links clicked from our site.
- There is a learning curve on how to properly use Tag Manager and its many features. You will have to test any rules and events you create to make sure they are implemented & tracking correctly.
- As it is connected to other Google services, it is easy to integrate and connect to them.
- The interface is much simpler than it used to be and there is a lot of help online if you need guiding through the process.
- It stores your usage data, so it is easy to keep track of what changes you have made.
- It is quite easy to tell where you have gone wrong if something is not working.
- You have to be relatively tech-savvy to use it.
- There are other tools available which make it easier to run experiments.
- Keywords are missing in the search console due to privacy issues. Which is good as a consumer, but not for a marketeer.
GTM - The most open and powerful analytics tool out there
- Measuring custom interactions. If you know a bit of javascript, you can set yourself up to measure anything that happens client side on your site, no matter how complex the sequence.
- Out of the Box triggers. Even if you aren't great at javascript, you can set up interactions pretty easily.
- Independent deployment. You can create, manage, and deploy your tags yourself without waiting for your developers to deploy.
- No retroactive measurements. If you haven't set up a measurement, there's no way to go back in time to find it.
- Finicky javascript syntax. It can be picky about how it accepts scripts.
- Interface changes a lot. It's usually an improvement, but it can make learning difficult because old tutorials quickly become obsolete.
If your organization lacks someone with these skills, look into a solution like Heap if you are small enough.
Gives You The Ability to Customize Your Own Google Analytics
- Ability to add track new types of interactions *without having to ask a developer for help*. Most of the time, that is.
- Ability to completely test deployments before pushing live.
- Ability to save "versions", so you can always have a record of previous deployments.
- Instant gratification, can deploy new versions and start tracking immediately.
- Google's documentation needs to be improved.
- There's a learning curve, and it's not easy for novice users.
- It's easy to make mistakes - but the good news is the preview/debut mode is there to help you with that.
Google Tag Manager-More Control for Marketers
- Gives marketers more control of their ability to measure visitor behavior.
- Gives marketers more control over adding features to a site.
- Hides details making implementation of site features easier, especially Google Analtyics.
- Great versioning infrastructure allowing you to roll out and roll-back changes.
- Strong preview and testing tools keeps you from bringing the site down.
- Well integrated with Google Analytics so you can use advanced features.
- Hiding of technical details (such as Google Analytics) may make debugging difficult.
- Gives marketers enough rope to hang themselves by injecting Javascript, CSS and HTML changes.
- Because it's powerful, it requires pretty extensive QA.
- Doesn't support A/B testing software like Convert.com, Visual Website Optimizer and Optimizely.
- Can quickly require some strong technical expertise for more advanced measurement setups.
- Extremely IT-Friendly - user permissions, methods to test tags and versioning.
- Relatively Intuitive Interface - adding tags or changing rules are straightforward.
- Easy to Install - Simple to install, one container placed and you're ready to go.
- Event Listeners - Google Tag Manager now has options for event listeners to "listen" for actions on the page. These listeners can be used to fire tags on a certain click or interaction.
- Pre-Built Templates - no need to know javascript in most scenarios, pre-programmed templates make adding some tags as easy as filling out a web form.
- Supports Custom Javascript - Tag not supported? There is a custom HTML / javascript tag that can be used to run and publish tags.
- Steep Learning Curve - Google Tag Manager introduces new concepts such as Macros and Rules. Some may struggle at first deploying advanced analytics features such as ecommerce tracking.
- No Tag Folders - there is no easy way to "bucket" similar tags, a site with a lot of tags can become difficult to manage.
- No error debugging - Google Tag Manager will tell you if the tag fired, but not necessarily if there are errors
Google Tag Manager - You Can't Beat Free (well, sometimes you can)
- It has great flexibility to go back to previous versions of the container in case you make a mistake.
- It has some tag templates that can be used to minimize the need for custom tags to be created.
- Personally this is one of the best free products I've used in a long time. I can't think of anything to improve within the scope for which I use it.